Course curriculum

  • 1

    Getting Started

    • The 4 Stages of Your Social Media Marketing Funnel Explained
  • 2

    Week 1: How Is My Social Media Performing? Auditing Your Social Channels

    • Facebook Fan Page Audit Worksheet

    • Instagram Account Audit Worksheet

    • LinkedIn Account Audit Worksheet

    • Pinterest Account Audit Worksheet

    • YouTube Channel Audit Worksheet

    • Twitter Account Audit Worksheet
  • 3

    Week 2: Who Do I Speak To? Determining Your Target Audience

    • Narrowing Down Your Target Audience Video Training

    • Target Audience Assessment Worksheet

    • Target Audience Persona Snapshot

    • BONUS: Target Audience Research Resource
  • 4

    Week 3: Where Do I Post? How To Pick The Right Social Media Channels To Use

    • Where To Post - Social Channels Breakdown Video Training

    • Social Media Channels Explained

    • Demographic Data

    • Social Media Channel Decision

    • How To Set Up Each Channel

    • 3 Must-Have Social Channels for Local Businesses (Non-negotiable)

    • Up and Coming Social Channels for Online Businesses
  • 5

    Week 4: What Do I Post? The Different Types of Posting Formats On Social Media

    • What To Post - Content Plan Video Training

    • 8 Types of Content You Need to Include In Your Social Media Marketing

    • Social Media Posting Format Guide

    • Editorial Calendar: Content Ideas and The Deadlines You Need To Set

    • Real Examples of Content That Converts (And The Secret Strategy Behind It)

    • Editable Canva.com Graphic Plug-and-Play Templates

    • BONUS: The 2 Proven Strategies To Use Social Media to Convert Leads Into Sales!
  • 6

    Week 5: When Do I Post? Understanding The Frequency That Is Best For Posting On Social Media

    • When To Post - The Posting Frequency for Best Results Video Training

    • Social Media Channel Frequency Guide

    • What time of day should I post? (The exact times to increase reach & engagement)
  • 7

    Week 6: Putting It All Together - Creating Your Social Media Content Calendar

    • Putting It All Together Video Training

    • How to Put All of This Together and Create Your Social Media Content Calendar and Library (Plug-and-Play Google Spreadsheet)

    • How to Store & Organize Your Photos/Videos for Repurposing Efforts

    • More of a visual planner than a Google Spreadsheet planner? No worries - this tool is for you!

    • Tracking Social Media Metrics Example Google Spreadsheet

    • Social Media Metrics Video Training

    • How Picking The Right Channel, Content & Time Play A Role in the 4 Stages of the Social Media Marketing Funnel!
  • 8

    BONUS

    • Direct Link to Book Your 6 One-on-One 30 Minute Coaching Calls

    • How To Build A Landing Page For List-Building on Social Media (Step-By-Step Tutorial)